Search Engine Optimization

Search Engine Optimization (SEO) is a process of arranging a web site's content to obtain high rankings in various search engines (both the site and individual pages), and includes tailoring on-page text (such as headlines and subtitles) as well as choosing the proper keywords for a page's meta tags.

Search engine optimization is a process of improving the volume and quality of traffic to a web site from search engines by editing and organizing the content on a web page or across a website to increase its importance to specific keywords on specific search engine and ensuring that external links to the site are correctly titled. Optimizing a web site, first and foremost involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This is done with the aim of achieving a higher organic search engine listing and therefore increasing the volume of targeted traffic from search engines.

Search Engine Optimization strategies are that drive success far beyond just rankings alone. As an Internet marketing strategy, we consider how search engines work and what people search for in your business category. Keyword targeting promotion strategies produce permanent business growth. When optimizing a website for Search Engine there is no single approach that works for every website. We understand that you need Search Engine Optimization solution that adapts with the needs of your business and grows as you grow. SEO is one of the key Web Marketing activities to promote your website on internet.

Some of the stages in the SEO Process are outlined as follows:

• Key Phrase / Keyword Analysis
• Competition Analysis
• Content Analysis
• Web-page Code Optimization
• Ongoing Directory Submissions
• Ongoing Link Building