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Powerpoint Presentations

The Picture Archive Council of America (PACA), a North American trade association representing the interests of the image licensing industry, has prepared a power point presentation that it will make available to the public that educates users of images as well as visual artists on the basics of copyright. Using the Copyright Act, images from real case examples, and images provided by members for discussion purposes, it walks you through what copyright protects and for how long, illustrating topics such as fair use, what is an infringement and what is not, and how the Digital Millennium Copyright Act can be used to remove infringing works from the internet. It is geared to non-lawyers and is presented in a clear and informative way. Slide notes are included to make it easy for anyone to take the presentation to a design class, an ad agency or any other interested organization. The presentation is prepared by Nancy E. Wolff, counsel to PACA and the leading authority in the area of image licensing and the law

Hints for a successful presentation:
Plan carefully
» Do your research
» Know your audience
» Time your presentation
» Practice your presentation
» Speak comfortably and clearly

Effective PowerPoint Slides
» Use design templates
» Standardize position, colors and styles
» Include only necessary information
» Limit the information to essentials
» Content should be self-evident
» Use colors that contrast
» Be consistent with effects, transitions and animation
» Too many slides can lose your audience

Text guidelines
» Generally no more than 6 words a line
» Generally no more than 6 lines a slide
» Avoid long sentences
» Larger font indicates more important information
» Font size generally ranges from 18 to 48 point
» Be sure text contrasts with background
» Fancy fonts can be hard to read
» Words in all capital letters are hard to read
» Avoid abbreviations and acronyms
» Limit punctuation marks

Clip Art and Graphics
» Should balance the slide
» Should enhance and complement the text, not overwhelm
» No more than two graphics per slide

* PowerPoint presentations can also saved in HTML format and inserted in a Web page.

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